One of the hardest things you will face when launching a mobile app is getting people to download it. People can’t download something they don’t know about and in order for them to know about it you must make your app discoverable to them. App SEO strategy is one foolproof way to do this. Discoverability is more than having your app show up in the right searches on the app store, you need people to come across your app when they are searching Google. Be it the ‘Post-PC’ era or not, Google search remains the firehouse through which much of the traffic on the web flows. If you are building a utility app like a to-do list, then when someone Google-searches for “to-do list app” or “iPhone to-do list” you want your app to be perched at #1 in the search engine results for that query. The science of improving your web sites organic search ranking is what is known as Search Engine Optimization (SEO) and be it an app, an e-book or an online store, SEO is something every online vendor must master.
Here are 3 tips to improve the search engine visibility of your app:
1) Build a dedicated website for your app
Yes, the App Store and Google Play both provide a detailed app listing page for your app, but you don’t control the content on that site. Plus, you don’t get any type of analytics on who is landing on the page, where they are coming from and how many may have potentially clicked to download your app.
Create your own web site to promote your app, have a download link which takes people to the app store listing on the App Store or Google Play. You can then customize and create your very own web promotion experience for your app. The world is your oyster when you control the web site that features your app.
2) Submit your site to reputable web directories
At the heart of app SEO strategy is getting credible websites to display relevant links to your app web site.
One somewhat easy way to get links back to your app site – and boost your app’s SEO potential – is to submit your app site to web directories. Many web directories have high Google Domain Authority rankings and offer the ability for people to submit links for free and upon approval be listed in the directory. While it’s unlikely that anyone will ever use that directory to find your site, the fact there is a link from that site to your web site is all Google needs to see to improve your own listings.
3) Guest post and comment on other people’s blogs
As the more astute of you might have guessed, guest posting means writing articles on other people’s blogs. The SEO benefit to you and your app is that when you guest post you can include a link back to your own site in the author information or the body of the post. So for a little bit of work on your end, you end up with a link back to your site! Guest blogging is a tedious exercise which takes time and effort, but you know what, it actually works.
4) Incorporate SEO keywords
Though word of mouth and social media are both important, many people still find out about apps through a search in their respective app store be it Apple’s App Store or Google Play. Much like how SEO refers to search engine optimization, ASO is the app store equivalent. It stands for app store optimization. One of the best ASO practices is to create a title and description that fully communicates what the purpose of the app is but also incorporates keywords. You can find out what keywords in your industry are being searched the most by using paid tools like Google Analytics and then placing these keywords into your title and description.
This is by no means an exhaustive list of SEO app store tips, but it’s a good place to start if you are looking to launch an app and want to build traffic to it through search visits.