Mobile apps have the power to do many things, and you’ll need to make choices as you decide which features to build into your app. One decision you might not have considered: video.
No matter what your app is or does, you should think hard about adding a video component. I can hear you wondering: Why would my app to help create a budget or play a game need video? Plenty of reasons! Here are just a few.
1. User interface.
Humans are visual creatures who’d rather watch a video than read. Video within the app can provide an introduction, explain how to use various features or serve as a small advertisement about your app and what it does. Such videos will increase user satisfaction and engagement during time spent in the app.
Example: One store that sells appliance parts to homeowners includes a video for each part it sells. Every video presents a step-by-step installation guide for each specific model. Buyers can follow along to fix their dishwasher, stove or clothes dryer.
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