With constantly evolving technology, the dynamics of doing business have changed considerably. Studies have shown that 80% of shoppers use a smartphone to look up store, product, and service information online. The number of smartphone users is set to increase to 3.8 billion worldwide in 2021. This means that more and more users prefer using a mobile device for online shopping. While having a digital presence is imperative, building your business around a responsive website is no longer going to cut it. Mobile Apps are much more user-friendly, have integrated features, and offer far more value in terms of customer loyalty and brand management.
- Greater Mobility and Ease of Use
A mobile app provides far greater mobility to a user than a responsive website. Studies have shown that only 11% of mobile users spend time on mobile web browsing. From getting news to tracking fitness, everything has gone mobile, and it is easy to understand why. Mobile Apps have eliminated the need for users to remember your web address. Now they no longer need to search or type in a URL into a browser. Moreover, accessing information through apps is 1.5 times faster than through websites. This is because user data is stored locally on the app itself, as compared to website data that are stored on servers. Another major reason is that apps offer much faster response speeds as compared to websites.
- Enhanced Customer Engagement
When you opted for mobile app development, you are giving a better option to your customers to engage with your brand. Let me explain how. A mobile app offers a more interactive experience to your customers. With just a few clicks, users can access required information swiftly. Gone are the days of failed email-marketing techniques. Now your users can receive instant updates on promotions, product launches, and offers. Use push notifications and in-app notifications to broadcast important information unobtrusively. With attractive coupons and deals, you can even increase brand loyalty within your user base. A customer will rarely visit a website regularly. On the other hand, a mobile app is a constant presence on the screen. This makes for far greater brand awareness than offered by any other traditional marketing tools.
- Better Conversion Rates
A mobile app guarantees 157% greater conversion rate than a mobile-responsive website. With greater personalization and enhanced user targeting, the conversion process is much quicker. Also, with an app, there is a lot more opportunity for customer engagement and brand building. The diverse functionalities make it easier to target bargain-hunters, need-based customers, and returning users.
- Better Customization
When users can connect with a brand personality, it creates a deeper bond and customer loyalty. Mobile apps can offer enhanced personalization specific to the user’s preference. It helps you track in-app user activity and offer filtered recommendations based on that. An app also requires personal sign-in by users. Needless to say, this has a great impact on generating leads. With integrated sign-in features, you can even generate user data across the web. This will help you create targeted ads customized to specific preferences or locations. Using an A/B testing tool you can experiment with different strategies to optimize the customer experience.
- Offline Accessibility
Just like a website, an app is also dependent on the internet to offer full-scale functionality to its users. However, while a website cannot be accessed offline, some features of an app can still be available for offline use. Offline functionalities drain very little battery from the device, while still allowing users to get basic information. For example, an ecommerce app can give offline access to user-data, coupons available, past purchases, in-app calls, etc. A popular map application even provides access to offline routes, when you get disconnected during driving. Such features can make an app hugely popular with its users and create brand loyalty.
- Increased Productivity with Monetization Options
A mobile app can be used in a number of different ways. It serves not only as a base for customer purchase but also as a customer service tool. You can even use the same app to channel your brand marketing. Considering that an app can handle so many functions effectively, it increases productivity many times over a normal website. At the same time, it brings down your marketing and sales cost by combining different end-goals in a unified platform. Moreover, you don’t need a paid app to interact with your users and build a community. There are a number of ways to monetize free apps while promoting your brand story. You can leverage your user base to earn money, through ad revenues or premium upgrades.