1. Discovery Phase

BestWeb doesn’t omit this stage because it helps to clarify the project scope and determine its exact timelines.

In general, the length of the aforementioned stage depends on clients’ requirements for the project like app complexity, the range of app features, etc. To figure out what the client wants to get in the end, developers need to conduct a market research of the potential app competitors, assess users’ needs, and create a visual app prototype and confirm it with the client. Once you’ve completed these steps, we move to a product design stage.

  1. Product Design Phase

Product design is an integral part of app development process. At this stage, BestWeb will find out how application may look and function to meet the needs of the target audience. The core points to discover are:

  • Find out users’ motivations, problems, and expectations of how they want to use the product.
  • Draw the probable user flow – a path that shows how the users navigate through your application.
  • Identify the key app features to shorten our app development time.
  • Decide what app functionalities to design.

After completing the steps mentioned above, BestWeb starts working on UI/UX design to create both visually appealing and easy-to-use mobile functionalities. The framework for this process includes user interface (UI) and user experience (UX) parts.

During the UI design (user interface) stage, designers create simple yet interactive user interfaces for applications. To ensure the aforementioned qualities, it’s essential to pay attention to visual (color, contrast, and brightness) and textual aspects (bold type, italics, space, etc.).UX (user experience) design is the second important part of product design that shouldn’t be omitted. At this stage, UI/UX designers need to find the balance between a product and what value it brings to the target audience.

  1. App Development Phase

The app development stage focuses on front-end and back-end components. During this phase, designers and developers work together to ensure that a created app meets users’ needs and works seamlessly on both front-end and back-end parts.

To develop a back-end system, software engineers consider:

  • Server-side logic refers to operations that occur on the web servers.
  • Data storage is a system that records and retains app data.
  • Data integration is the way of processing large data sets and combining them in separate organizational units.

In the case of front-end development, the key elements are:

  • Caching is the process of storing a copy of the web resource and serves it back upon a user’s request.
  • Synchronization is when several copies of a particular dataset are consistent with one another.
  • Client-side rendering relates to actions performed by users on their devices.

UI development refers to analysis of designed UI features on app analysis. Also, it’s a stage when UI/UX designers and software engineers work closely to make sure that created UIs and user actions work perfectly together.

Once BestWeb finished an app development stage, BestWeb will check how it functions and implement user acceptance testing (UAT).

  1. User Acceptance Testing Phase

User acceptance testing (UAT) is a crucial stage of the app development process that verifies whether a product fits the business requirements and users’ needs. This phase shouldn’t be neglected because it helps to understand if our app works smoothly. Also, BestWeb can detect errors, bugs, and other imperfections to eliminate them before the app released.

  1. Deployment Phase

Deployment is the final stage of app development where BestWeb’s software engineers prepare it for release. During this phase, you can implement these activities:

  1. Installation.
  2. Deactivation.
  3. Uninstallation.
  4. Updating.
  5. Built-in updates.
  6. Version tracking.
  1. App Release Phase

The app release is the final stage of the app development process. And we can start it once you’ve completed successfully the previous phases, such as deployment, development, and user acceptance testing. But before releasing the app, keep in mind the fact that publishing requirements for the App Store and Google Play are quite different.

For releasing the app on Google Play, we need to follow these simple steps:

  • Check Google Play’s requirements and make sure your application doesn’t include illegal content (bullying, intolerance to diverse social groups on the basis of race and religion)
  • Create the account in Google Play Development Console.
  • Prepare marketing materials like an icon, app screenshots (JPEG or PNG formats), a text (4000 c. as a maximum), a promo video, APK (Android Application Package), etc.
  • Develop an app privacy policy that doesn’t disclose users’ personal information without their consent.
  • Follow the requirements for a digital signature as store password, key password, and a key alias (the key’s name in the store).
  • Set up payment gateways for the app considering popular payment systems in your targeted region.
  • Send your app for publication.

The reviewing time from Google Play to publish the app takes up to 7 days or longer. Once it’s approved, we will get a notification on our email address.

To publish the app on the App Store, we should check the next things:

  • Make sure that the application follows the App Store Guidelines regarding design, app performance, user safety and experience.
  • Sign up in the Apple Developer Program.
  • Check your app for bugs and errors doing beta testing via TestFlight.
  • Create app listing through App Store Connect.
  • Prepare your marketing materials like app description (4000 c. maximum), nearly 3-5 screenshots, uploaded video in MOV, M4V, and MP4 formats, etc.
  • Upload your application with XCode.
  • Submit the app on review.

When the application meets the key criteria of the App Store (a unique, top-notch, and user-friendly product) and goes through all the stages, the Apple’s App Review department will send you an email letter. On average, a reviewing process takes up to 3-4 days.

  1. Support & Maintenance Phase

The exact time frame of support and maintenance stage is hard to estimate. It depends on the number of updates needed for the app, changed user needs after release, and so on.

Keeping pace with the progress is a must for all players if we don’t want the app to be the next flop on the global app market. Negative user experience and a lack of positive reviews are among a few reasons why most applications fail.

An advice from BestWeb, to avoid making the users frustrate and abandon the application, we need to invest our time and money in the post-launch stage (e.g. marketing, scaling your app further, adding new features, etc.). By doing so, we will reap numerous benefits for our business-like increased app revenues and a high user retention rate.

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