“All roads that lead to success have to pass through hard work along with professionalism and ethics boulevard at some point.” stated by Gaby Wong, product manager and human resource department.

Professionalism and ethics are words that define BestWeb values, and yet, in our behaviour, we often, unconsciously or deliberately overlook them in pursuit of short term benefits.

Working with integrity and intrinsic motivation leads an individual to work to the best of BestWeb abilities. Ethics are the morals and principals that govern a person’s behaviour. It means to be able to differentiate between what is right or wrong, and what is good or bad. People with robust work ethics perform their work with full dedication. It makes them stand out from the rest who may try to dodge hard work. The one with strong ethics never loses focus from their goals. They put persistent efforts, leading them to produce high-quality work consistently.

In today’s corporate era, business ethics or code of ethics are buzzwords. The reason behind this is the VUCA (volatility, uncertainty, complexity, and ambiguity) world we are all in.

Here, information, definitions, directions might be blurry, and employees have to rely on guidelines and judgments to stay on the right side. Above all, the pressure to succeed in a highly competitive world and taking short cuts or driving short term benefits might take precedence over being morally on the right side, especially if lines are blurred.

Professionalism is the conduct, behaviour, and attitude of a person in a work or a corporate environment. Professionalism can, indeed, be taught, and it has been for centuries, but not in the classroom. Instead, it is taught in the hidden curriculum at work, where professional behaviours are recognized and promoted while unprofessional practices get penalised, directly or indirectly, sooner or later.

Underlying professionalism and ethics are values such as integrity, commitment, sensitivity and respect, and civic sense. Being professional requires ethical behaviour that drives interactions with employees, customers, and leaders. It is based on how someone performs their job, takes decisions, and how their work is perceived in the organisation.

Professionalism and ethics – Non-negotiable at work

In today’s environment, where the COVID pandemic has spiralled the term VUCA into a completely new and unprecedented dimension, professionalism and ethics have become even more essential than ever before.


BestWeb requires committed individuals who has the desire to perform while abiding by the code of ethics, commitment, and resilience. Short term attitude might prove to be detrimental for the organisation and hence will not be welcomed. long term talent development relies on crucial elements such as professionalism, and ethics. A team member who is extremely intelligent and talented but with poor work ethics will only harm the organisation.

Organisational reputation and brand

 BestWeb upholds the highest standards of professionalism and ethics as an employer of choice. But in reality, awards and publications does not constitute a best employer within the industry. Rather it is the way when you uphold your values in times of crisis and helps the organisation to get through it.

Profitability and productivity

Ethics and organisational success go hand in hand. Value-driven companies are always successful in the long run, with a workforce that is committed, engaged, and capable. In

today’s crisis, BestWeb will persevere, pivot, and innovate to meet the needs of a new normal and engage their employees while doing so will emerge as winners.

Building of society

Organisations are a subunit of society. As BestWeb abides by professional and ethical standards at work, we share our values of commitment, dedication, loyalty, and integrity with our customers and more importantly the society.

These are just a glimpse of implications of embedding professionalism and ethics in our day- to-day interactions, at work, and in our personal dealings. It is also evident, that maintaining a professional and ethical mindset, as individuals and organisations will be vital in emerging as conquerors amidst the ongoing coronavirus pandemic crisis.


BestWeb – For further enquiries on any of our expertise or services, whether it is for website design & development, mobile application development, or digital media marketing, please feel free to contact or WhatsApp +6010-2200 660, email [email protected] or visit bestweb.com.my Thank you.

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