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Did you know that 90% of all marketers say social media marketing has increased their business exposure?

Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.

Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.

But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it?

Yes. Yes you do — and here are some of the most compelling reasons why:

The Importance of Social Media Marketing and Advertising for Web Traffic

Social media posts drive targeted traffic

Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. A recent research study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users.

Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. That means very few customers will know the new content is there until the next time they’re searching for your product or service.

Social media posts provide an opportunity for the public to find your new web content and click through to your site.

And because those posts will primarily show up in the feeds of followers and people interested in your product, that traffic is typically very targeted. It won’t just boost your traffic numbers — it will bring in the type of visitors you want to attract.

The traffic benefits of social media marketing can be dramatic.

We’ve seen a single link on Reddit drive over 20,000 visitors in one weekend, and StumbleUpon links increase daily page views from single digits to hundreds. Who wouldn’t want to capitalize on that?

Using social media for business boosts your site’s SEO.

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Although your killer content strategy is the most important factor in your search rankings, driving traffic to your optimized pages will cause them to climb much faster.

A lot of times, this can be as simple as re-sharing evergreen content (of course, in addition to sharing your new content when it goes live). We recommend each post be re-shared once a month — a task that doesn’t have to be as time-intensive as you might think. With Facebook’s scheduling tool, you can set the entire month all at once and you’re done.

 

Social media can increase your reach via quoted experts

 

This is one of our very favorite benefits of social media marketing. Let’s say you used HARO to find relevant experts for your latest blog post. Perhaps you quoted someone with a killer social media presence. Of course, you’re going to email them a link to the post when it goes live and encourage them to share it, but leveraging your own social media channels will help you go the extra mile here.

Doing so makes it far more likely your source will share or retweet the link to their thousands (or tens of thousands) of followers, which drives traffic back to your website. It’s a win-win all around.

BestWeb – For further enquiries on any of our expertise or services, whether it is for website design & development, mobile application development, or digital media marketing, please feel free to contact or WhatsApp +6010-2200 660, email [email protected] or visit bestweb.com.my  Thank you.

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