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Importance of Mobile Apps in Business

By September 30, 2019 No Comments

A mobile device has evolved from just a communication tool to a highly effective business tool over the years. As technology is advancing at lightning speed, with that people are getting more addicted to mobile phones, tablets & other smart devices. The Importance of Mobile Apps in Business has climbed the ladder to the top rapidly in past few years. Mobile devices changed the way businesses work. High speed data access & excellent user experience are the keys to the high growth. Mobile apps made it easier for users to get any business information at their fingertip and stay connected to their favourite brands. That’s why a lot of businesses are taking their presence to mobile platforms.

The mobile app market has reached close to $30 billion in revenue according to a study report. Irrespective of the huge number, the app market is still in early stages and has plenty to offer. Every business owner, small or big, must own up to the fact that with the current rate of technology adoption, no business should be marketed offline alone. Today, mobile marketing is more effective than ever and brings numerous benefits, even for small benefits. Owners of small businesses must adapt to technology trends and stand to gain by developing a mobile application for their business.

However, before a business jumps into the ocean of mobility, there are few questions which need to be answered.

Does Your Business need an App?

This is the first question that you should ask yourself before deciding whether you need a mobile app or not for your business. Business apps are not always for selling products or solutions. Keep this thing in mind. You can use a mobile app for various purpose. If you are into retail business, a mobile app can be very helpful for sales. If you are into telecom business, an app can be helpful for customer engagement & support. An app can help your users understand your offerings and benefits more.

Similarly, not every business requires their own mobile application. Let’s take the example of a manufacturing company who are dealing with leather or garment. They might require an app to collaborate their entire operation instead of making it available to the public.

Type of App

If as a business owner you have decided to build a mobile app for your business, then next you have to figure out the reason behind building the app or in other words type of app. This is where your product managers should step forward. To build a successful mobile application, a robust app strategy is required so that the business can identify the purpose of the application and how it can help their users as well as their business growth.

It is always tough to decide whether your business needs a Mobile App Development or a Mobile Website Development. Both of these are completely different from each other when it comes to target audience. A mobile website is just a mobile version of your business website, where anyone can browse your business information, on the other hand a mobile app can be helpful to increase your product visibility as well as sales.

The next thing to consider will be the role of the app in your business. If it is holding a core position in your business, then the business should monetize the application. Initially, you can launch a free version & never forget to add awesome features which can tempt users to upgrade. Don’t advertise other businesses often, as it might decrease your app download ratio. Features like geo-location based services, call-to-action options, easy contact options can make the app more user-friendly.

Platform Selection

One of the biggest Challenge in Developing a Mobile Application is that the app market is widely fragmented. You have iOS and Android as primary options. While iOS powers iPhone, iPad; Android powers various devices. There are also many less famous platforms. Usually, businesses choose any of these paths: iOS, Android or HTML5.

 

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