Sharing not telling
Micro-interactions and micro-animations are further methods for bringing life and energy to pages. Making them modest but obvious offers a degree of depth that your visitors may not understand but that helps you stand out.
Micro interactions are little animations that are triggered by holding your cursor over a specific area of the website or scrolling to a specific region of the page. When you move your mouse over a button or a portion of the site, something changes colour or an icon moves slightly, you’re visually engaged and the page has a tactile feel to it.
Animations are very beneficial for conveying complicated concepts and processes in a clear and understandable manner. While basic and precise animations might be overused, they can convey your idea in a manner that words alone cannot.
In 2022, fewer words, soothing colours, brilliant visuals, and simple calls to action should be all the rage. Instead of placing everything up front on one page, page design will shift toward lighter weight experiences that invite users to go deeper. Instead of elaborate interactions that leave visitors feeling overwhelmed with knowledge, they’ll use simplified messaging that encourages them to want to learn more.
While everyone is working out how to interact with the new world after 2020 and 2021, design trends are growing to help people feel safe and ready to participate once more. Websites are altering design to give individuals space, lessen anxiety, and feel comfortable and safe, much how offices and interior spaces are redesigning to entice people back to in-person work.
We’re seeing more imagery that suggests outdoor environments, as well as design inspired by home decor, on websites. Natural, organic shapes are used to make the page feel unique, inspiring, and alive. We want our visitors to feel as if they’re in a different environment, yet they’re still safe.
Customization and accessibility
On the subject of accommodating visitors, accessibility is becoming an increasingly crucial aspect of web design as our gadgets provide more options for those with visual or aural impairments. Over time, web design has introduced a number of “do this first” notions – mobile-first, security shift left – however, like security and device agnosticism, accessibility must be included into the design process from the outset. Web development is a holistic process in which content and technical needs collide, and accessibility is treated equally to security, design, and content strategy in terms of reaching out to everyone.
For a variety of reasons, more websites are including theme and font customizations, with accessibility at the top of the list. Accessibility features like font scaling and contrast adjustment, as well as supporting operating system capabilities like dark mode (so your website doesn’t damage your eyes when you’re surfing the web late at night), are becoming much more routinely deployed.