When you think about a website for your business, you really need to think about two sites: a traditional website and a mobile optimized site. Not only is it important to have both — you may already be reaping the benefits of a traditional site — but many businesses are just beginning to understand how to take advantages of the current mobile revolution. It is no secret how mobile devices, specifically smartphones, web-enabled mp3 players and tablets, have changed our lives. Here are five reasons why a mobile site can greatly benefit your business by taking advantage of these devices –
1. Mobile is Everywhere
Getting your business noticed is the goal of every business owner — mobile is the current hotspot for getting noticed. The growth of mobile devices has been impressive and forecasters believe that it will only increase it’s upwards trajectory. According to CTIA-The Wireless Association®, as of June 2010, 264.5 million data-capable devices, including 61.2 million smartphones or wireless-enabled PDAs and 12.95 million wireless-enabled laptops, notebooks or wireless broadband modems, are in the hands of consumers. Capitalizing on this growing market is important for future success.
2. Mobile is Search
Mobile search is one of the fastest growing online resources. Google®, Bing® and Yahoo!® are heavily investing in mobile – they know that millions of people use mobile search to look for what they want. The best way for your business to be found, is to be listed in top search engines AND have a fully optimized site that is user friendly. Besides adapting to the smaller screen of a mobile phone, mobile sites are also easier to navigate using touch or a keypad and provide direct access to the information that a customer is more likely to need while on the go.
3. Mobile is Entertainment
Besides searching for entertaining venues like vacation spots, restaurants and sporting events, social networking is contributing to the sudden expansion of mobile. Sites including like Facebook® and Twitter® make mobile devices fun, as well as functional. Add gaming sites (like ZyngaTM), app sites (like iTunes®) and review sites (like Yelp®) and spending time on your smartphone becomes a lot more attractive. Businesses that can capitalize on those sites and have a mobile optimized site, have two steps up on the competition.
4. Mobile is Shopping
Mobile devices have changed the way that consumers shop. Shopping is now at your fingertips 24/7. Besides getting real-time price comparisons from multiple online retailers that influence purchase decisions, devices are used to get secret deals though coupon sites, for example Groupon®, or drive foot traffic through special, time-sensitive deals. Your business should be leveraging this new shopping channel.
5. Mobile is Local
Not getting enough local attention for your business? Mobile marketing can help you by engaging local search -maps and directories that make it easy to find your front door. Tools like Google® Maps and local directories provide general information that include your location, contact and address. Enhance these tools with a mobile website that can turn traffic into customers by including easy-to-access information such as ‘About Us’, ‘Find Us’, ‘Hours of Operation’, ‘Coupons’and ‘Reservations.’ If your goal is to turn a local lead into a local sale – a mobile site may be just what you need.
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