The market for e-commerce mobile apps is rapidly expanding, so it’s important for developers to create platforms that differentiate themselves from competitors. It can be difficult to stay at the forefront of innovation, but there’s a collection of features that can create a state-of-the-art mobile e-commerce experience.
1) Augmented Reality
One issue with e-commerce is the distance between the consumer and product. Sure, zoomable images can allow you to closer examine the details of a product, but for most shoppers it just isn’t good enough. Enter augmented reality. A growing trend in e-commerce, augmented reality bridges the gap between consumer and product with the ability to superimpose 3D objects into various spaces.
Companies like Cimagine have pioneered tools to let online shoppers visualize furniture in their own home. Cimagine ended up being acquired by Snapchat, prompting people to wonder how they will create a space for themselves in the e-commerce industry. Additionally, Modiface is one of the top augmented reality companies that specialize in creating unique shopping experiences for beauty product lines like Sephora and Giorgio Armani. Interestingly, Modiface is yet another company that’s been acquired by a larger retailer in L’Oreal as a means to stay ahead of the game. Retailers are pushing the limits of AR by allowing customers to utilize the technology in a wide range of applications.
Geofencing allows a mobile app to use location based marketing. With the utilization of location services, the technology can send users customized marketing messages when they’re near a physical store location. This feature is great for online shoppers that are weary of purchasing products without experiencing them first hand.
Unfortunately, shopping online doesn’t offer the luxury of directly asking merchants questions about products. However, with the development of AI technology, chatbots are able to assist customers like never before. These extensions use natural language processing programs that are able to understand the context behind a user’s inquiries. Not only can these chatbots assist in converting a sale, but they can leave a lasting impression of the company’s brand on the user. Thus, influencing them to return as a customer.
A recent trend in the e-commerce industry is gamification. Gamification combines elements of play and common game mechanics such as points, badges and other incentives to affect behaviour. When executed the right way, gamification is a subtle but creative way to get users engaged. An increasing amount of online retailers are implementing this marketing tactic. Users are rewarded with promotions, discounts and even free merchandise for their participation in the games.
A recent example is the NikeFuel program. Nike is able to capitalize on their target audience’s competitive nature by allowing users to post workouts, track progress, and challenge friends in exchange for perks such as free shipping and early access to products.
These technologies are becoming readily available to the e-commerce industry and companies should implement them to avoid falling behind. It’s no easy task to develop an e-commerce mobile app, but implementing cutting-edge technology will lead your company one step closer to success.
We hope this article provided some insight into the development of e-commerce mobile apps. With a rapidly growing commerce industry, it’s a necessity to join the revolution. The time is now!
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