It is necessary to catch up and follow along in order to keep your business relevant. Heck, ten years ago social selling and digital receipt upsells were far less common if not impossible. It’s essential to look back at what you’e done with your business in order to establish a plan for the unexpected ahead. Even evaluating your entire ecommerce system is a wise choice, considering companies change, prices go up and offerings are not always what they once were.
1. Connecting with Customers Through Social Media is Not Enough
In the past, social media was primarily to connect with customers and get them to like or comment on your content. This stirred up buzz whenever you launched a new product, and it would even send people to your product or blog pages when linked.
Now the social e-commerce landscape is changing, considering so many of the social networks have opened up their systems for selling. For example, both Pinterest and Twitter have announced buttons that companies can use to post and sell their items directly through the social networks. The same goes for Facebook. In fact, some platforms like Shopify and Bigcommerce have Facebook selling built-in.
2. The Popup Makes an Effective Comeback
Remember when the internet popup was in full force? Consumers hated the popup.
Well, it’s making a huge comeback, and if you’ve been on the internet at all in the past six to twelve months, you’ve noticed.
However, there are quite a few differences from the pesky popup ads we used to see. First of all, the new popups are generally only to give away something for free in exchange for email addresses. The new popups generally never come back, or come back rarely, when the customer has signed up for the email list.
These popups work wonders for email marketing and they don’t have the stink that the old, deceptive popup ads use to have.
3. Huge Images and Videos Deliver Stunning Homepages
As 2015 progressed, many e-commerce designers started putting a focus on large images and videos, many of which would take up the entire screen.
These designs have delivered beautiful introductions for companies, since e-commerce businesses can quickly explain the purpose of the site in a few minute video, or a stunning image.
Huge media modules also help out the consumer, since most of the clutter is pushed to secondary pages, resulting in one or two paths for the customers to go. It’s all much simpler.