Your customers visit your e-commerce website to place an order for goods or services. But today’s world becomes very app-centric. So without a mobile commerce app supporting your business, you risk hitting a brick wall in the future.
What is Mobile Commerce?
Mobile commerce (or m-commerce) is a common name for commercial services (except for communication services) using a mobile device, such as a phone or a tablet. Being a form of e-commerce, mobile commerce allows users to access online shopping platforms without using a computer.
Over the past few years, we have been experiencing significant growth in the e-commerce industry. However, with the evolution of mobile technologies, mobile commerce is taking off.
mCommerce vs. eCommerce
Though mobile commerce is part of e-commerce, there are a few subtle differences.
Today, you have the ability to buy the necessary goods and services where it is convenient to you. No more binding to a computer or a laptop. Now you can buy groceries while in the subway or traffic.
Still, many people are afraid to leave their credit or debit card details on different commercial websites. This little nuance slows down the development of the entire e-commerce industry.
Nevertheless, mobile commerce has an opportunity to pay more securely for your purchases. In addition to the usual security measures such as multi-level authentication found in e-commerce, m-commerce can also offer biometric authentication (like fingerprints or face ID).
Plus, instead of using cards to make a payment, mobile users can pay with their devices using mobile wallets like Apple Pay or Android Pay.
3. Users Tracking.
Due to the binding to computers in e-commerce, it is difficult to track users’ behavior – today, most people use their smartphones to surf the Internet. In particular, their location or interests.
Types of Mobile Commerce services
Despite the greater variety of m-Commerce applications, we can distinguish three main types.
- First, the most common type is mobile retail. Mobile shopping is very similar to eCommerce in general. The difference is in devices. When we’re are talking about m-Commerce, we are meaning not only mobile apps but also mobile-optimized websites and even shops in social media, like Instagram, that allows making online-store.
- The second type is in-app services. This kind of service that you can get via an app. For instance, streaming services, like Netflix or AppleMusic, where you get access to some kind of content for a certain fee. Another example is ticket and boarding services.
- The third group includes all types of financial services apps. This type involves apps that allow making money transfers, mobile banking, and mobile payment systems, e.g. Google Pay.
Why Mobile Commerce?
Better user experience
Speaking of mobile commerce applications, we cannot help but notice that they are much more convenient than mobile websites from the same companies. The thing is that an application designed for a specific platform allows you to use the native functions and elements of this very platform. All this makes the application convenient and intuitive to use.
Mobile apps allow you to boost customer engagement. For example, using such a powerful tool as push notifications, you could remind your clients to repeat purchases or inform them about sales or new products.
If your business has offline stores, you could send your customers a notification when they are walking near your shop or service center. This little gesture may boost loyalty because it shows your care about clients’ needs.
Various payment solutions
As mentioned above, compared to eCommerce websites, mobile apps can use more types of payment methods besides regular credit and debit cards.