Search Engine Optimization is the art of optimizing a website so that it appears at a better ranking on search engine results. Whenever you type a query in Google, you will see several websites at the top, on the first page of search engine results.

However, getting the top ranking is not easy for a website, because it has to follow a lot of search engine guidelines, to achieve that position.

SEO has a major impact on a website, because it not only improves its ranking in SERPs, but also the conversion rate of a website, and sales leads. There are so many reasons why a website needs SEO.

Here we are going to discuss a few of the reasons why you should consider doing SEO for your website and how does it affect your website.

Building Brand

When you visit the website of a brand, you see it with a critical eye. The structure of the website, the kind of font that the website has used, and the quality of content published on it; these things matter.

For example, if an article in that website is using a typeface like an Impact font then that might be used for emphasizing something. This kind of font is mainly used to highlight the main points of an article and can grab the attention of the visitor.

In brand building, the main thing is the kind of content that the website is using. The website should publish useful information, like features and specifications about a product. Visitors are more likely to stay on a website for a long duration if the website has useful content.

Optimized Website and Traffic

If a website is well optimized, meaning it has the right Meta description, title tags, content and site structure, then it will positively impact the traffic. Traffic to a website means the number of people who visit a website. The content has to be well optimized for a website, which means it should include the appropriate keywords, relevant to the business.

To create relevant content, a business should first find out what their customers are searching for. When a business carries out a keyword search, they will know the keywords which rank the highest and generate more traffic. These keywords will be used in articles and blogs so that they have more chances of appearing at the top of SERPs.

Quality and relevant content are important. When a user visits a website, they want relevant information. They will spend more time on the website, exploring stuff, and if it is an eCommerce website, properly optimized, then such visitors will generate more sales as well.

Target Audience

In SEO, keywords are very important. When keywords are used in articles, meta descriptions, title tags and other aspects of a website, then it can help the target audience find the website quickly. For example, if customers are searching for ‘SEO agency near me’, and an SEO agency has not used these keywords in their website or articles, then they won’t appear in SERPs. SEO makes a website more discoverable and more likable by search engines. When an SEO expert is optimizing a website, he is not only making it easier for customers to find the website, but also the search engine.

An optimized website is one, which can be crawled by a search engine bot. If there are no meta descriptions or title tags on a website, then the crawler won’t understand what the website is about. Similarly, one of the technical rules of SEO is to include a site map, called XML sitemap. This sitemap makes it easier for the Google search engine crawler to understand what a website is about.

If a search engine is able to make sense of a website and sees that more and more visitors stay on it for a long duration, then it is more likely to appear on the first page of search engine results.

Credibility and Authority

Optimizing a website means, aiming for the top page in search engine results. How many of us only look at the first page of Google’s search engine results? Most of us! This is because, we believe that the website which appears at the top of search engine results, is more credible, as compared to the one that appears on the last page.

Competition and Staying Ahead

SEO is here to stay because it brings more exposure to a website. It is a marketing method, which focuses solely on content development. When a marketing manager optimizes a website, then he is giving the brand a chance to stay ahead of the competition.

Each and every brand is optimizing its website because they know its importance. If they don’t optimize their website, then the user might not be able to see it in search engine results. SEO brings more exposure to a brand than any other method.

User Experience

When a website is well optimized, then it improves the user experience of using the website. Users are able to read the information relevant to their query, and if the site is well structured, then it won’t take them long to read what they want to.

A big part of website optimization is creating internal and external links. When a visitor is reading an article on a website, and the marketer has included the link of a similar article within that article, then the user will spend more time on the website. If the user can find multiple pieces on the same topic they have searched for online, then they will bookmark the website.


The most important thins is that SEO guidelines should be used in optimizing a website because it helps improve its ranking. When the ranking of a website is improved, then the organic traffic will increase, leading to a decrease in the bounce rate.

More and more people would visit the website, engage with the content, and help the company generate more sales.

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