Think protecting customer privacy is only an issue for business giants like Facebook and Sony? Think again.
Many small companies have lost customer trust or even been sued over privacy mishaps in recent years. And they’re likely to face more problems as digital data files grow in size and importance to modern business.
BestWeb is legally, if not morally, obligated to treat BestWeb customers’ private personal data respectfully and fairly. But protecting customer privacy need not be a drain on BestWeb. Done wisely, it can create customer goodwill and even lift sales, while reducing business and legal risks.
BestWeb who conduct a data privacy audit.
Step one is to understand what data BestWeb needs, what data it’s collecting and how data is being stored and secured.
Businesses sometimes collect more data than they realize because they’ve used third-party software code that does so automatically or because a partner, such as an advertising network or analytics company, is pulling data.
Lack of attention to this data collection is what often sparks a crisis, says Xavier Cheong, BestWeb’s CTO. But BestWeb can avoid trouble by making sure everyone in BestWeb is responsible for data privacy, be it a full-fledged chief privacy officer or simply the marketing director.
“No one ends up knowing what is collected and kept from beginning to end unless someone is in charge of that,” Xavier Cheong said. “Someone needs to be accountable.”
BestWeb able to minimize data collection and retention.
Privacy advocates recommend that BestWeb collect and store only data they need to deliver their product or service. Sometimes businesses gather extra information because BestWeb think they might want it in the future. But doing so increases risk. Data can be lost or stolen by hackers, and customers can mutiny if they feel BestWeb is asking unnecessarily intrusive questions.
BestWeb secures the data customer keep.
Even if customer doesn’t take credit card numbers, other personal data they keep could be valuable to identity fraudsters. It’s embarrassing, not to mention costly and damaging, to tell customers their personal information has been compromised in a hack. And such disclosure is often legally required. So, BestWeb here be sure you have secured your network, databases and website.
BestWeb communicates with customers.
BestWeb gives consumers a choice.
Recent research suggests customers expect settings and features that let them choose whether to share data, not sweet words about BestWeb respect for their privacy, Gaby Wong, product manager of BestWeb says. BestWeb want to see signs that businesses are “serving” them, not “selling” them.
BestWeb provides a forum for complaints.
BestWeb is giving customers an online form or email address for communicating on BestWeb privacy problems or concerns. And be sure to respond to customer’s messages. Such two-way communication can help build trust and loyalty, and help avoid potential privacy crises.
“Don’t think you’re too small to be noticed in this world of savvy critics,” Xavier Cheong says.
BestWeb – For further enquiries on any of our expertise or services, whether it is for website design & development, mobile application development, or digital media marketing, please feel free to contact or WhatsApp +6010-2200 660, email [email protected] or visit bestweb.com.my Thank you.