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  1. Lifestyle Mobile Apps

Lifestyle apps have come on strong in recent years. A lifestyle app is one that accelerates or supports the individual facets that define your lifestyle. By this I mean those types of mobile apps related to:

  • Fitness
  • Dating
  • Food
  • Music
  • Travel

The beauty of these apps is that once they’re a part of a user’s lifestyle repertoire, they’re likely there for good. These are the apps that people turn to on a daily basis to help them find the next new song, restaurant, or destination. They’re the apps that help them find themselves, what they like and dislike, and where they’re heading next.

At the risk of getting a little too deep, I’ll stop there. If you’re developing a lifestyle app, you’ll need to do something to wow your user. Something that your competitors don’t do. Something your users just can’t live without.

Some examples of Lifestyle apps are:

  • Spotify
  • Tripadvisor
  • Uber
  1. Social Media Mobile Apps

Social media apps are some of the most popular types of mobile apps available. We build our social networks, and most of us check in with them every day. Facebook alone reports over 1 billion active daily users.

Naturally, we want to have the ease of access a mobile app provides. Social media apps have to be fun, fast, and continually integrating the expanding features of the social networks they support.

Today’s society shares more about their day-to-day lives than ever before. For that reason, even apps that don’t necessarily fall under the social media category may want to include social sharing functionality.

For an example, let’s look at the popular running and cycling app, Strava. It not only tracks your activities but allows you to compare your stats with other people in your network (and even strangers). You can essentially form an online running partnership or even an entire team without ever meeting face to face.

Many other apps allow you to share a product, high score, or news item with your social network. They make it easy for their users to share something they feel passionate about without having to leave the app.

Consider adding social sharing features to your app if you will be providing a service or selling a product that your users can share with their networks. This functionality will keep your users coming back to share again and again while comparing with their networks.

Some common social media apps are:

  • Facebook
  • Instagram
  • Pinterest
  • Snapchat
  1. Utility Mobile Apps

Utilities are the types of mobile apps that we may use most often without thinking about them as apps. Many of them come pre-installed on your device and serve a single function.

Some examples of common types of mobile apps in the utility category are:

  • Reminders
  • Calculator
  • Flashlight
  • Weather

These are the types of mobile apps that we tend to use more often, but for shorter periods of time. You’ll normally only open your calculator in order to solve an equation (like calculating a tip at a restaurant) and then put it away.

Do your best to increase the frequency of your utility app in order to successfully monetize it. Short visits aren’t as profitable, but many of them can add up to a significant revenue stream.

  1. Productivity Mobile Apps

While productivity may sound like one of the more boring types of mobile apps, it’s an incredibly popular category. These types of apps help their users accomplish a task quickly and efficiently, making what are sometimes mundane tasks easier and, dare I say, fun?

Examples of productivity apps are, well, many of the products from both Google and Apple, like:

  • Docs
  • Sheets
  • Wallet/Pay

These types of apps are indispensable when they’re done right. That means helping your user accomplish a task more easily, quickly, and efficiently than your competitors. Convenient features that allow them to get from point A to point done are what set this type of mobile apps apart, so get creative and come up with a way to do things that nobody else is doing.

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