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The proliferation of mobile applications (apps) has changed our business and personal lives in so many ways.  In most cases, apps have made our lives richer and more productive. But apps, by their convenient nature, can also command our attention in ways that impact our lives and productivity in negative ways. Love ‘em or hate ‘em, apps are here to stay and will become an increasingly important tool in our daily routines. The market for business-to-business apps is booming, because the right app can help boost employee productivity through better utilization of their mobile devices. As the power of our networks and connected devices increases, he reaches and power of mobile apps, running on ever more capable platforms, continues to increase as well.

Recognizing this trend more companies are considering creation of their own mobile app(s). If you’re among this group, here are a few things you need to know to make the process successful.

What To Know Before You Begin

Before you begin developing your custom B2B app, take a moment to recognize that while you are certainly the one pushing this project forward, you will have to consider the functional requirements of your user base.  This is a first step in establishing scope and requirements that will eventually feed into a cost equation your CFO is eager to review, approve and include in the corporate budget.

It is also important to understand any compliance or security considerations applicable to your company or industry as you plan and lock down the requirements.

Finally, consider how you’re going to get your app noticed. If your goal is to have others use the app outside your company, simply putting it on the appropriate app store is not enough to stand out. You may need the support of a marketing initiative. You should have considered these items before proceeding as they will all factor in the success of your app.

Determine Your Platform

Android or iOS?  Before that question can be answered, first consider whether the application should be native or non-native. The answer to this question can be determined by the requirements. Now onto the Android or iOS question.  If an app will be used by a wide population of users, the answer is generally both iOS and Android. If a less diverse user base, or for applications that are distributed with hardware selected by the developer or user, one or the other can be chosen. You have to determine which solution is best for your company and its needs.

Think About The Future

While your initial app hasn’t even been created yet, it’s never too early to think about the future. Consult with BestWeb to learn more about the process for ongoing support.

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