A good marketing analytics dashboard is like having a custom marketing command center, accessible anywhere you want it and available to everybody who needs it. Not only does it enable the marketing team to create the most effective strategies, but it also frees them up from the more tedious tasks to maximize their time and energy. Just as with any good tool, a dashboard for the right tasks at the right time can make all the difference.
It can be hard to know what you need in a good marketing analytics dashboard, so we’ve narrowed it down to five of the most important factors in making sure your dashboard is meeting your needs.
Great Data, Presented Well
You can have all the data in the world, but it won’t do you any good if you can’t get a clear look at it. A good marketing analytics dashboard will give you all of your most important KPIs with efficiency and clarity. Keep an eye out for easy to understand charts, graphs, and any other visual elements so you can get all of your most important information at a glance.
Just the Facts
Looking at data in a nicely packaged form is key, but means nothing if the data isn’t accurate. You need to make sure that the dashboard you select is providing exactly what you need. Too much data is just as bad as not enough, and it can be easy to lose track of the important metrics in a crowded array of information, much of which you might not even need to know. A good dashboard will enable you to access the right data at the right time and nothing more or less.
Properly Tuned, and Tune-able
You want to be able to see just the data you need, but that can change, and your dashboard needs to be able to change with you. The best marketing analytics dashboards are flexible and shapeable into whatever your needs happen to be. Did your KPIs change? Did the markets shift since the last time you ran a report? Did an algorithm update on one of the social media platforms tank your engagement rates? For these reasons and so many more, you need a dashboard that can adapt to the constant change in the marketing landscape.
Useful To You, Especially
Off-the-shelf solutions are fast to implement and handy in a pinch, but they don’t always meet your needs. This is certainly the case if you use any kind of custom internal solutions for your marketing efforts, since a factory-fresh software package might not be able to talk to the legacy software you’re using internally. A useful dashboard will enable your decision-making, not hinder it, and nothing gets in the way faster than a bad implementation. You don’t have time for a null value from an API call to throw your latest ad campaign into doubt. This is most easily avoided with a custom-designed marketing analytics dashboard that is written specifically to enable your tools to communicate with each other, and with you.
Who Made It?
You want to make sure the company that made your software of choice is reputable, secure, and available for support. Do your homework on the company that made it, especially if it’s off the shelf. You’ll be glad you did when you have an unexpected need for accurate information and a dashboard that isn’t cooperating. Can you trust the programming team? Can you go to them for assistance when something doesn’t work the way you expect it to?
One of the best ways to make sure you tick all of these boxes is to have experts like BestWeb help you craft the custom solution that fits your needs. If you’re looking for custom software development or an app developer please contact us today!