In 2018, social media continued its rise with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. This large amount of potential customers has prompted 83% of all marketers to take advantage of social media marketing in order to boost sales, promote brand identity, increase social media followers, engage with prospective customers, generate qualified leads and so on.
Social media marketing can do so much for your business than just update your followers with boring status and sales-related updates. Social media can also help you and your business connect with and learn from your potential consumers and the industry leaders.
Simple activities such as liking or replying to comments, responding to private messages, retweeting, or even commenting when it matters can lead to relationship building, which is essential for your business as it can help retain consumers and form connections with the industry leaders that can help you.
For many, social media is not an advertising tool but a way to connect in a meaningful way which is a huge advantage for any company who want to get their name out there. With these advantages, there’s no doubt that social media is an indispensable part of today’s digital marketing landscape. And with the new year, there are some impending social media trends that are bound to affect your strategy and campaign performance.
Here’s the takeaway of the social media marketing trends you must watch out for in 2019:
- Live-streaming video
- The rise of chatbots
- More expiring social content
- Merging of social media platforms
- Harder acquisition of organic social traffic
- Virtual reality and Augmented reality
- More personalized content
- Increased usage of social influencers