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With a steep increase in mobile phone usage, most of the shoppers say that being able to purchase products on mobile devices is a key factor when it comes to choosing brands or retailers to buy from.

MOBILE APP VS MOBILE-FRIENDLY WEBSITE

Most enterprises, regardless of their size, own websites. It does give your business an online presence, but is it sufficient to be just digitally present? With the desire to build a brand identity and amplify user engagement, large enterprises are investing on latest technologies and digital tools to have an edge over their competitors. Creating enterprise mobile app is one such endeavor that takes user experience and brand interaction to a whole new level.

Though large companies have fully understood the benefits of enterprise mobile app, small businesses are still in the nascent stage.? Here are some ways in which a mobile app can enhance your business.

Purpose – a mobile app can create a “fun experience” for its users through engaging content whereas a website can serve as the product/service information portal.

Connectivity – mobile apps can provide information in the app (such as store location, hours, menus, and products) that can be accessed even without the internet.

Features – mobile apps allow businesses to provide customized in-app ads and discounts.

Sales – while websites take a passive approach to sales, apps allow you to actively push marketing laced messages.

Speed – Apps can retain user data, enabling one-click checkouts and minimizing load times which is not the case with mobile websites.

MOBILE APP DEVELOPMENT BENEFITS FOR SMBs

Brand recognition

The human mind registers what it sees. The more your users see your brand on their mobiles, the more your enterprise stays in their minds. This factor plays a vital role when your customers decide to purchase.

360customer life cycle

Mobile apps play a crucial role in user engagement through the five distinct stages of customer life cycle: reach, acquisition, conversion, retention, and loyalty. Through engaging content and regular interactions promoted by push notifications, your enterprise can easily move users down the purchase funnel.

Market research made easy

Test your new products with your existing user base. This will reduce your market research cost to a great extent and also create a buzz among your customers. You could use A/B testing method to understand which variant of the new product is received well by your audience.

Look-alike modelling strategy

Another innovative marketing strategy, this method helps you to identify new users based on the characteristics of your seed users. This modus operandi will increase your enterprise ROI.

Real-time user triggers

This highly personalized custom marketing (based on user behaviour, location or transaction pattern) at the relevant moment improves customer experience and generates more income for your enterprise.

Push notifications

Want to offer a discount to your customer in the vicinity of your brick and motor shop? or Do you want to send a surprise birthday wish on your user’s birthday? Push notifications can amplify customer engagement and thereby enhancing customer loyalty.

THE NEXT STEP

Here are the pointers while considering a mobile app for your enterprise.

  • Be clear on what your enterprise wants to achieve through the app.
  • Choose a well-experienced app development company.
  • Choose the best platform for the app (cross-platform or single platform).
  • Build a minimum viable app focussing on all the crucial features.
  • Scrutinize the ways to market your app.
  • Come up with monetization methods using the app like private advertising to boost your enterprise revenue.

Compared to traditional marketing, mobile apps, with its unique features like personalization and customization, have created a new marketing platform for SMBs. Mobile application advantages are numerous and will put SMBs on a growth path.

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