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Nowadays, if you observe the activities of people at any public place, you will notice a large number of people will be busy on their smartphones (iPhone and Android).

Why?, Because smartphones and other mobile devices are one of the most preferred methods available to access the internet and web browsing.

It’s a higher chance of increasing the business leads through the mobile-friendly website.

According to a Google report, Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I-want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers.

Reasons Why You Must Have A Mobile Friendly Website These Days:

1. To Fulfill Customers’ Demand and Expectations From Your Business
These days customers do not prefer much to sit in front of desktops or laptops. Instead, they love to access your website from their mobile devices on the go.

So you need to understand customers demand and their expectations not only from your business but also from the website. In order to attain this, firstly, your website must be mobile friendly with suitable visibility and navigation easy to browse your website easily on mobile.

Else, they will head some other place.

So how will you create a mobile-friendly site? Alert!! Don’t try to just modify your existing website to make it done mobile-friendly. Conventional websites don’t display well on mobile phones as they have smaller screens and many times can distort visuals on regular websites. Just trim your trim website to essentials like content with linking to secondary pages. Interface enlargement is also a good option for easy touchscreen navigation.

But remember, don’t forget those customers who still use desktops and laptops as they still possess a sufficient amount of your customer base and new possibilities.

Transit From Standard Website to a Responsive One:

Increasingly, customers going mobile for searching and shopping, therefore it is necessary to have a mobile-friendly website. The motive of mobile adapted websites can only be attained by shifting standard websites to responsive websites.

Why? Because, they have the capability of optimizing a website by understanding the used devices like Laptop, PC, tablet, Smartphone, etc.

And, it resizes itself according to the devices for an optimum view. Furthermore, it also makes you accommodate your both mobile and PC/laptop users alike, in this competitive world through a single medium.

2. To Exempt From Google Penalty, to Not have a Mobile Friendly Website

Yes, it’s true that Google may penalize your business in any form, owing to not have a mobile-friendly website. As we all know, Google works on a proper strategy, accordingly, it understands to surf the internet user don’t have need of a computer.

As a result, the websites which are still following the same conventional trend, having content, images and navigation structures can easily be operable only on bigger screens of desktop and laptop. And, smartphone users have to suffer from bad display and distortion in visual issues many times.

On Google end, the website that isn’t mobile-friendly, the search engine acknowledges that and less likely to show it in legitimate search results and around half of the displayed results are useless to the mobile users.

Google works on an objective of increase search traffic, including mobile search traffic, and you can use that to your benefit by converting the website to a mobile-friendly website. Because it will help in gaining organic search results.

3. To Maintain the Pace Of Your Online Business

The mobile-friendly websites are mandatory to thrive your business online these days. The websites optimized for mobile-friendly viewing should have fast loading page, easy navigation, and a streamlined website with user-friendly content and products.

The process helps to foster user experience and ultimately helps in generating leads for your business. Apart, from your customers, the process is also necessary to meet the Google guidelines for websites.

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