Maintaining your online business website is as important as having a website in the first place. Typical website maintenance involves website updates, content refresh, error analysis and removal, plugin optimization, among other things.
The cost of website maintenance may depend on a number of things, including but not limited to, maintenance frequency, type of maintenance, personnel involved, etc. So, all things must be considered when deciding on a website maintenance budget.
Regular care and maintenance of a website is crucial to ensure smooth and proper running of your business site. If you try to ignore or skip this in order to cut the cost, you might end up with a bad website causing you to lose traffic and/or sales. Regular website maintenance is always a less expensive and recommended approach than waiting till the end and paying high for emergency repairs.
Depending on what approach you take, you can reduce the cost of maintaining your website by a great deal. For instance, the regular maintenance of your website will ensure no bad things happen to it unexpectedly, so no emergency repair costs. It’s the same as getting your car regularly serviced to ensure there are no unexpected failures.
In this article, we will try to figure out things like why it is important to keep your website maintained, how to do that, and how much it costs to maintain a website monthly?
Why Is Website Maintenance Important?
Wondering why you need to regularly maintain or update your website? It is for the same reason why you should regularly service your bike or car. Because if you don’t, the life and performance of your vehicle will decrease drastically over time. However, website maintenance is a little trickier than that.
As mentioned above, maintaining your online site is not just about checking and repairing it for bugs, it is also aimed at improving the site for better user experience and constant engagement.
Your website is an online image of your business, which your potential and existing users use to analyze the value of your products/services. Depending on how well you present your website to the world, the demand and worth of your services will be perceived accordingly. Besides that, here are some other reasons why it is important to maintain your website.
- Only a well-maintained and regularly updated website can preserve the interest of your existing customers and bring new customers.
- Search engines like Google prefer to rank websites with updated and fresh content higher in search results.
- Your website is an online image of your business. Keeping it fresh, attractive and well-maintained is the key to improving your brand reputation online.
- Another major reason to regularly update/improve your site is to identify and remove security vulnerabilities.
- Keeping your website maintained will also help maintain its value over time, in the same way as the value of a vehicle over time largely depends on how well it is maintained.
Things To Be Covered Under Website Maintenance
Maintaining a website is almost equally important as building a website in the first place, or even more in some cases. But what does it involve and how frequently should you update your website? Let’s figure out.
Some people might think that website maintenance is only about identifying and removing bugs that appear over time, but it is not exactly true. Website maintenance comprises a lot of things, as explained below.
Check for Security Vulnerabilities
This involves scanning the complete website, including the code and database, for security threats that may have appeared over time or have remained during the initial development.
In this, you need to test your site for bugs, errors such as broken links, etc., and fix them accordingly.
Speed and Compatibility Testing
Site speed is an important factor for Google ranking as well as optimal user experience. Remove unwanted content, graphics, JS code, etc., to speed up your site. Also, check the compatibility of your site for browsers, mobile, etc.
Regularly update your site for the latest software version to ensure proper security and functionality.
Search Engine Optimization
SEO is another thing you can consider to optimize the overall website and to improve its search engine rankings. BestWeb can help you with the job.
Make sure there is a working automated backup system with your website.
Update your site on a regular basis with fresh, unique and relevant content to keep search engines and your visitors engaged.
Functionality & Features Testing
It is altogether important that the various functions and features of your website keep working smoothly to ensure a hassle-free experience for your site users. The only way to ensure that is to test and update the website from time to time.
Design & Layout Optimization
Another important website aspect that needs to be checked and optimized regularly is its design. It does not mean that you have to change the design every time, but simply checking and improving it for errors will do.
Performance and Analytics
Last but not least, you should have a proper and proven method to check the performance of your site. You can consider using tools like Google Analytics to keep a track of website users and their behavior.