All of your digital marketing tactics can be managed and tracked in one location thanks to the digital marketing dashboard. Additionally, the digital marketing dashboard allows you to access basic data points and analytics linked to your campaign, allowing you to quickly assess the effectiveness of your marketing efforts.
Web traffic and lead sources
Web traffic and lead sources is a measure that may help you figure out which digital marketing methods are bringing in the most visitors and leads for your company. You can identify which activities generate the most online traffic and prospective clients for your business by watching these numbers. As a consequence, you may improve your results by optimising the lagging AD series.
The bounce rate is another important metric that measures the percentage of users who click the back button or leave your site without visiting or interacting with any other page. By tracking bounce rates, you can identify any problem areas on your site. Therefore, you can optimize these pages to keep your site visitors engaged and therefore spend more time on your site.
The return on investment (ROI) calculator lets you determine income based on the amount of money you spend on your current digital marketing plan. In other words, ROI is the return on your digital marketing spend.
Tracking your ROI might help you figure out which techniques are most effective for your company. As a result, you must include ROI in your dashboard if you want to increase revenue and help your business grow.
The percentage of users who complete the required action compared to the total number of users who can convert is known as the conversion rate. This metric can include how many people have purchased your product or service, signed up for your email list, or downloaded a free guide.