WORDPRESS IS CUSTOMISABLE, FLEXIBLE AND SCALABLE

WordPress is a highly customisable and flexible website building platform. The large variety of templates, themes and plugins available makes it easy to create a website that is tailored to your specific needs.

The platform is built on an open-source codebase, which means that it can be customised and extended to meet the unique requirements of any website. This functionality also makes WordPress an extremely scalable platform that can be easily adapted to accommodate the growing needs of your business. You might be a small business right now, but by building your website on WordPress, you future-proof it – enabling you to scale up and become a large enterprise with a complex e-commerce platform (should you wish!). WordPress can handle it.

For optimal performance, you can custom code features onto your website, but there is also a vast array of plugins and integrations available that make it easy to add new features and functionalities yourself, regardless of your knowledge level.

WORDPRESS IS EASY TO USE & MAINTAIN

WordPress is designed to be user-friendly, making it easy for even those without technical skills to create and manage a website. The platform’s intuitive interface and user-friendly dashboard make it simple to add pages, posts, and media to your site. The layout is well organised, making it easy to navigate, and the editing tools are straightforward, allowing you to make changes quickly and easily. Even if you have a web development company build your site initially, you should be able to pick it up and edit bits after should you wish.

The user-friendly interface also means WordPress is also easy to maintain. The platform is regularly updated to ensure the security of your website and its users and it has a feature called “auto-update” that can ensure your website is always running on this latest updated version of WordPress. This eliminates the need for manual updates and reduces the risk of security vulnerabilities.

WORDPRESS HAS A SUPER HELPFUL AND FRIENDLY COMMUNITY

Of course, there might be times when you get stuck – but fear not! One of the biggest benefits of using WordPress is its large and active community of users, developers, and experts. The community provides a wealth of resources, including tutorials, videos, and forums, that can help you set up and customise your website, troubleshoot any issues that may arise, and learn new skills.

And if you can’t find the answer you’re looking for – just ask! The WordPress community is known for being super helpful and friendly. If you have a question or need assistance with something, you can easily head to the community’s forums, social media groups, and other resources to ask. You can also find a WordPress developer or expert to help you with your project if you need more specialised assistance.

WORDPRESS IS FREE

Another major advantage of using WordPress is that it can be completely free to use. Anyone can download, install, and use WordPress without having to pay any licensing fees or other costs which is obviously a huge benefit to small businesses, individuals, and non-profit organisations who may have limited resources and budgets.

Of course, while the core software is free, you might choose to pay for some additional services or features. These can include premium themes and plugins, custom website design and development, website hosting and domain name registration, and additional support and maintenance services. These services can help to enhance the functionality and performance of your website, and provide additional support and assistance as you build and maintain your website but it still means that a site can be created for a low price if you are willing to do the work yourself.

WORDPRESS IS RECEPTIVE TO SEARCH ENGINES & GREAT FOR SEO

WordPress is optimised for search engines, which makes it a great choice for website owners who want to improve their website’s visibility in search results and gain website traffic organically. The platform is designed with search engine optimisation (SEO) best practices in mind with built-in features such as the ability to create clean and organised permalinks, add alt tags to images, and create custom titles and descriptions for each page and post (to name just a few). These features help to improve the visibility of your website in search results, making it more likely that people will find your site when they search for keywords related to your content.

This ease also works well if you want to find an SEO expert to help you with your website rankings. Most SEO specialists know and understand WordPress, giving you a larger selection of agencies to choose from. This familiarity also means their work will be faster and you should see results quicker than other builders with limited options which are much more time-consuming to optimise.

If you’re looking to optimise the site yourself, WordPress is receptive to various SEO plugins that can be easily integrated to enhance the functionality of your website. These plugins can help to automate the optimisation of your site, making it even easier to improve your website’s visibility in search results, and can give you suggestions or hints as to what could be improved to increase keyword rankings.

WORDPRESS CAN BE USED TO BUILD ANY TYPE OF SITE

WordPress can be used to build any type of website, from simple personal blogs to complex e-commerce sites, and everything in between. This is possible due to the large variety of templates, themes and plugins available that can be easily integrated to enhance the functionality of your website which make it customisable and flexible (as mentioned in reason number 1).

While WordPress started off largely as a blog creation platform, in 2023 the options are endless. Whether you’re looking to build a simple brochure website, a portfolio site, an online store, a social network, or a membership site, WordPress can do it. It can support various types of content, such as text, images, audio and video, handle different types of functionality such as forms, calendars, and forums, and can be integrated with various third-party tools, such as CRM, payment gateways, and marketing automation tools should you require it.

WORDPRESS IS SECURE

WordPress takes security seriously with a host of features to keep your business and its data safe. With the addition of just a few free and well-supported security plugins, WordPress can be hardened in a number of ways. These security features include, but are not limited to:

• The ability to create secure passwords
• The ability to create backups of your website automatically
• “Two-factor authentication” can be enabled to add an extra layer of security to your website
• Regular updates to the core software and plugins, which address security vulnerabilities as soon as they are discovered
• WordPress “auto-update” feature which ensures your website is always running on the latest version of WordPress
• File permission and ownership management controls
• SSL/TLS encryption installation
• Limited login attempts
• Security plugin options such as malware scanning, firewalls, audit logs, and intrusion detection.

Of course, it is important to note that no website is completely immune to hacking attempts, but the security features offered by WordPress, along with implementing best security practices, mean you can greatly reduce the risk of a successful hacking attempt.

WORDPRESS HAS A GREAT SELECTION OF THEMES & PLUGINS

Not everyone is a designer, which is why it can be super useful that WordPress offers a large selection of themes and plugins. The platform has thousands of professionally designed and developed themes that can be easily installed and customised to create a unique and professional-looking website. Themes can be used to change the overall look and feel of your website, and many of them offer a variety of customisation options to help you create a website that is tailored to your specific needs.

The wide selection of plugins on offer can also help in further editing and tailoring your site. WordPress’s open-source nature means there are masses of well-supported plugins offering bespoke features and functionalities for your website.