What is the easiest way to make a successful, interactive website? Design with your users in mind! Knowing your audience helps you understand what would interest them and what would get them to act.

Once you define your audience, you can brainstorm ideas of what they would like to see on your site. You can start building elements that they find relevant, useful, and enjoyable.

Need some help defining your audience? Check out our helpful page on creating targeted personas!

Here are thirteen elements of an interactive web design.

1. Design

Implementing a dynamic website design boosts users first impression of your site since 94% of all first impressions on a website are design-related. Your overall design should be functional and pleasing to create a positive interaction for users.

Plan out the details of your website design, such as the colours you’ll use in your pallet, the font pairings you’ll feature, and an overall layout.

2. Page speed

Sometimes when people design interactive sites, the pages can get bogged down. All the weighty elements can slow the page’s load speed to a crawl. In this age of fast information, don’t expect users to stick around even if you have interesting dynamic elements on your page. Users expect a webpage to load within two seconds. They’ll leave for another site if yours takes too long to load.

As you are creating and implementing interactive features on your site, make sure that your load speed stays up to par. If you can increase your website’s speed by just one second, you’ll boost your conversions by 7%.

3. Mobile-friendly

Users spend 70% of their internet time on mobile devices, so make sure that your interactive elements translate well to mobile. It’s worth it to do so because 52% of people are less likely to engage with a company if the site views poorly on mobile.

On the flip side, 74% of users are more likely to return to a website with a mobile version, and 67% of users more likely to buy from a mobile-friendly company. Of the companies that invest in responsive design, 62% see an increase in their sales.

4. Navigation menus

One of the simplest forms of interaction is a navigation menu. Have an easy to find, easy to use navigation menu for your site, and allow users to find what they’re looking for easily. Every page on your website should be accessible in some way or another via your menu, which means creating a well-thought internal structure.

Extra kudos if you can make it hidden unless interacted with and have it accompany the user as they scroll down your page. Add a return-to-top link within your content if it doesn’t.

Your menu can span the top of your page or the bottom (used generally if it’s a short page), or appear stacked vertically on either side as well.

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