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Fan Bingbing Tasked by Malaysia’s Melaka to Lure in 1 million Chinese Tourists

In its bid to lure one million Chinese tourists this year, Malaysia’s Melaka state has turned to the tried and trusted combination of star power and local durian, deploying actress Fan Bingbing in the hope of leveraging her 63 million Weibo followers into a surge in visitor numbers.

Fan, who mysteriously disappeared for four months as allegations of tax evasion swirled around her in 2018, spent last weekend in Melaka hosted by the government to sample the spiky fruit and local desserts as it seeks to persuade a large slice of the five million Chinese visitors for the whole of Malaysia to travel to the southwestern coast.

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