Content marketing KPIs help you measure the impact of your content. When you publish incredible industry-relevant content, you want to take the time to monitor its performance to make sure it helps your business grow. However, if you don’t know which key performance indicators (KPIs) to track, it may be difficult to see the returns from creating content.

Time On Page

One key metric to monitor is time spent on content pages. When you create content, you want people to stay on the page and spend time reading your content. In addition, you want to create content that answers your audience’s questions and gives them the useful information they need.

By monitoring the time on the page, you can see what keeps people engaged for longer. You may find that pages that contain videos stay on the page longer. You might also find that some things don’t perform as well as others. It creates an opportunity for you to figure out what’s missing and how to improve your content.

Leads

When it comes to generating leads, content production is crucial. People may feel driven to take action after reading your material, such as joining your email list, filling out a form, or signing up for a newsletter. 

Using your content to track leads is essential for determining whether your content marketing is meeting your marketing objectives. Tracking the leads generated by your content is beneficial since it allows you to see which sorts of content produce the most leads. 

Furthermore, you may find that a particular format or theme helps attract more potential customers than other formats or themes. You can use this information to help you develop your content strategy and adjust it as needed.

Inbound links

Inbound links, often known as backlinks, are links to your content from other authoritative websites. These links build your site’s authority and convey a trust signal to search engines like Google, which can help your content rank higher.

Tracking inbound links can help you understand the quality of your content. You’re providing relevant content that people want to see if you maintain acquiring high-quality inbound links. This also implies that you are covering the subject fully and delivering the information that consumers want.

Organic rankings

You may track how your content ranks in search results using natural ranking. To generate quality visitors to your organisation, you want to rank high in content.

At the same time, keeping track of your natural ranks might also assist you in making future content marketing selections. Specific formats or characteristics might help your company rank content more effectively. Creating lists, adding directories, and including videos may all assist to increase content performance.